“Second CRM” is an intensive short duration workshop where we don’t just talk about CRM concepts but how they can be implemented usefully in your day to day operations. CRM consultant will share their knowledge and experience with you and help you understand the components of an effective CRM solution through guided demonstrations of Second CRM On Demand CRM Solution.


By the end of the program, participants will be able to:
• Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
• Determine the uses and objectives of a CRM system
• Use CRM for improving marketing, sales, and customer service
• Use CRM for improving staff productivity and external image
• Recognize best practices in implementing a CRM strategy
• Learn how to select the right tools for your business-so it can grow today-and on into the future

Who Should Attend:
• Marketing, Sales and Service professionals
• Middle- and senior-level managers from marketing, sales and operations, strategic planning and general management
• Senior technology and information managers who support marketing, e-business and CRM programs
• Product, brand, e-marketing and advertising managers
• Finance managers responsible for customer profitability measurements and analysis

Workshop Contents:

This half day workshop will cover the following:
Overview of CRM – 60 Minutes
• Defining CRM and Importance of CRM to companies
• How CRM can help in Improving Sales & Customer Retention
• How CRM can help in Improving Internal Efficiencies & external Image
• Best Practices in Implementing CRM Strategy
Break – 15 Minutes
Second CRM – On demand Customer Relationship Management – 45 minutesv
• Why On-Demand CRM
• Why Second CRM
• What are the different options available and Pricing
• How to Register for 30-Days Free Trail
• What to do after getting Free Trial
• Basic Navigation and How to do simple things
• Creating Records & Relating with other Records
• Pulling Reports
Q n A & Discussion – 15 Minutes
Hands On with Second CRM Application – 30 to 60 Minutes

Where & When
Session Timings: 9.15 am to 12:30 am (Registration at 9:00 am)
Schedule Date: 17th February 2011 (Thursday)
Venue: Plug & Play Technology Gardens, Level 7, The Gardens South Tower, Mid Valley, Kuala Lumpur, Malaysia
Cost: Free

Note: All attendees will get 30-Days Free Subscription of Second CRM (any edition).

LAST DATE OF REGISTRATION: 2 days prior to the scheduled date!!!
Confirmation Only by Registration
https://spreadsheets.google.com/viewform?formkey=dFlFZkE2ckhHeWZUUEJhOGgwOUxqVWc6MA or Send an email to Sarab at sarab@secondcrm.com with your contact info.

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