Presentation slides for the session:


by Jim Cook from ASU Skysong, Mahesh Balakrishnan from Human Touch

Many of us understand that the market in Malaysia is only a fraction compare to many other developing or developed countries. Indeed there are many articles in the media telling the benefits of business going global, and TeAM has done several sharing sessions on this topic as well.

Entrepreneurs like to expand their business with the ‘cowboy’ approach. If you prefer to do it in a more structured manner, ASU SkySong could offer some service which suits your market access plan. Talking about location in United States, which many of us in the ICT industry are familiar with Silicon Valley, there could be other soft landing zones which are more suitable for a company or a particular ICT segment.

If United States is geographically too far for an expansion plan, check out the Singapore market, which will be presented by Mahesh Balakrishnan.

Why should you attend?

Jim Cook will present an alternative view on market access into United States, with Arizona as a soft landing and entry option. He will tell you the opportunities there, as well as some success stories and how about to expand your business there.

As for Mahesh Balakrishnan, he will present a similar topic for the Singapore market, as well as some experience bringing companies into the United States market from Singapore.

If you are serious in venturing into these countries in the near future, prepare to get connected and share contacts among our presenters and some of TeAM members during the networking session.

Date : 8th February 2011 (Tuesday)
Time : 10.30 am – 12.30 pm
Venue : Plug & Play Technology Gardens
Level 7, The Gardens South Tower
Mid Valley City, Lingkaran Syed Putra,
59200 Kuala Lumpur, Malaysia
Participating Fee: RM30.00 for public; RM15.00 for paid TeAM members.



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*Note: While every effort has been made to ensure that the programme outlined above is accurate at the time of printing, the Organisers reserve the right to alter the programme or change the speaker depending on unforeseen circumstances.


Speaker Profile

Jim Cook
Director of Global Business Development at ASU SkySong

Balanced, seasoned sales professional/leader with more than 20 years of global revenue oriented experience.
– Systems Integration, Business Solutions, Professional Services, Hardware systems, Embedded systems
– International (India, APAC, Japan, LATAM)
– Direct Sales and Sales Management
– Alliances, Channel Sales and Sales Management
– Large, medium and start-up company experience
– Selling with strategic partners – (i.e. Microsoft/Citrix)
– ISV development and management
– Business Development

Jim Cook’s Specialties:
Executive presentations and relationships
Cross cultural capability specializing in: INDIA, Japan, LATAM and ASEAN. Some Russia
Qualify, quantifying and closure
Executive Sales
Partnership Leadership
Sales pipe line development
Basic to intermediate Spanish language
Team manager

Director, Global Business Development at ASU SkySong (April 2009 – Present)
Microsoft (MS) Practice – Sales and Business Development at NetApp (April 2006 – April 2009)
US Microsoft Alliance, Business Dev at Wipro Technologies (October 2002 – April 2006)
Director, OEM Sales at Agital, Inc (May 2001 – May 2002)
Senior Account Manager at Microsoft (February 1999 – 2001)
Vice President, Sales at Be, Inc. (1998 – 1999)
Asia/Japan Business Development at Sun Microsystems (1988 – March 1999)
Senior Manager, Business Development at Convergent Technologies (1987 – 1988)


Mahesh Balakrishnan
CEO of The Human Touch Connect Pte Ltd.

Mahesh is the Founder/CEO of Human Touch a leading advisory firm providing strategy, sourcing and cross border expansion services for global enterprises. He has also led technology start ups in education and IT services, and specializes in business development and new client acquisition. Since 2006, Mahesh has been the regional consultant for Arizona State University’s SKYSong Venture Accelerator. He received his Master’s degree in Entrepreneurship from Nanyang Technological University, Singapore and has an MBA in Marketing.

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